Fight For Kindness 2024: Typography for social change
Amidst the hustle and bustle of modern life, genuine kindness has become a rare phenomenon. “Fight for Kindness” is a global initiative that calls upon the design community, asking us to harness the power of typography “to promote the values of kindness” and use our creativity, artistry and empathy to “illuminate kindness, peace, trust, inclusiveness, and ethical integrity”.
Past editions of “Fight for Kindness” have been really successful and impactful and that is why they were honored with multiple awards like the C2A's Best of the Best in Social Responsibility and the Indigo Gold award in Integrated Graphic Design for Social Change. This initiative has inspired and united diverse and numerous creatives under the same goal of spreading the message of kindness and compassion across cultures and languages - resulting in hundreds of submissions from established designers and talented newcomers too.
This non - profit cultural initiative is conceived by the TypeCampus Team and sponsored by the Italian type foundry Zetafonts. With the support of the co - partners Cosimo Lorenzo Pancini, Francesco Canovaro and the whole Zetafonts and TypeCampus team, Debora Manetti carries out this project alongside the talented designer Shrishti Vajpai , struggling every day with the time zone between Florence and New Delhi.
The project's goal, according to Manetti, is to showcase the transformative power of kindness towards global issues. "Given the backdrop of current worldwide challenges , I've come to deeply understand the tangible and concrete power of kindness in driving significant societal change. Often mistaken for mere politeness, this project seeks to illuminate the true essence of kindness , encompassing values, and qualities such as inclusion, empathy, peace, and trust, alongside a commitment to leaving a positive impact, both on an individual and global scale. We place our trust in typography to effectively communicate this message . Kindness is not merely a disposition but a deliberate choice we can cultivate and as designers, we have the unique opportunity to experiment and, more importantly, to inspire others. Through typography, we give form to kindness, creating a tangible message capable of meaningful social impact"
The “Fight for Kindness” open call is open once again - asking designers to think, create and spread positive societal messages of empathy and compassion. Submissions are completely free and available to everyone, with entries due on May 31, 2024.
Learn more and submit your designs, here.
Tags/ typography, graphic design, typeface, social change, typecampus, zetafonts, fight for kindness
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