Underline Studio X ADCC: a bold & modular visual identity for Canada’s finest
Since its founding in 1948, The Advertising & Design Club of Canada (ADCC) has been dedicated to its mission of championing creative excellence in the country’s creative community.
As the only non-profit organization dedicated to Canada’s design and advertising community, The ADCC has spent over 70 years representing, promoting, and inspiring the industry’s creative professionals and students.
Recently Underline Studio was tasked with designing a new identity system -one that celebrates the history of the ADCC, while also looking into the future.
“Inspired by the club’s extensive history and its own wordmark from 1972, the new logo is formed from four squares as its most basic foundation” notes the studio.
Coming up with a “bold, modular and flexible graphic system inspired by modular grids” the visual language allows “endless flexibility to function across all of the ADCC’s territories.”
Set in Pangram Pangram’s Neue Montreal type family -a versatile sans Grotesque font that has been used in the recent rebranding of the city’s football club Montreal FC- this new identity aims to express the ongoing excellence in Canadian advertising and design.
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Tags/ typography, typeface, grotesque, underline studio, sans serif, modular, grids
