Studio Rejane Dal Bello for a splendid visual Journey of the Mind
“Concerned with the impact Covid-19 had on our mental health, the Sikh community saw value in sharing the learnings of the Gurus (of whom there are 11 in total) about the mind – understanding it, our ability to control it, and how to find a higher level peace within it for everyone – and how that might be represented through words and art” notes Studio Rejane Dal Bello of the Journey of The Mind touring exhibition.
The creatives were invited to create the visual identity, exhibition and motion graphics, and the collateral for the exhibition tour that started in Birmingham in November, visiting Glasgow, Bristol, London, Vancouver and with dates for the USA pending confirmation for 2023.
“Focusing on the word mind – the typography lines expand, expressing the journey or path that the mind takes in order to welcome and embrace self-discovery – moving deliberately from the 'darkness' into the 'light'.”
“This journey is what the Gurus teach, to show us how to unlock the meaning of that journey within our own minds. We explore various visuals of the stroke path through motion and across all the exhibition touchpoints, inviting everyone to learn more about the Journey of the Mind” adds the intentionally small design Studio Rejane Dal Bello.
Conceived by arts organisation WSWF, and supported by Arts Council England, Journey of the Mind brings Sikh teachings and heritage to a contemporary context to spark conversations and encourage exchange. Going beyond racial and religious boundaries, this travelling exhibition aims to evoke a sense of curiosity about the internal journey of the mind and its positive effects on people’s lives. The exhibition features figurative drawings and digitally created paintings by Canadian artist Kanwar Singh and short films by British animator Christian Wood.
“We live in difficult times. Struggling with constant pressure from a world where we are always connected through digital media but still suffer loneliness. Anxiously searching for peace, happiness and love from the external world. The impact of Covid-19 has also left its mark on mental health. On top of this, concern for the health of the planet and social injustice have left many feeling hopeless” said the organizers of the exhibition that explores the texts of the Sikh teachers and “how, through these, the journey to understand the mind begins. And how the mind battles against negative forces within, to find peace in troubled times through focused practice, community and selfless service.”
Founded by the award-winning designer Rejane Dal Bello that holds 20 years of experience in graphic design and branding -including stints at renowned agencies such as Wolff Olins (UK) and Studio Dumbar (NL). She has also recently authored the ‘Citizen First, Designer Second‘ book published by Counter-print.
The studio's services are Brand Identity, Graphic Design, Brand Strategy, Motion design, Digital & Social Design, Editorial Design, Packaging, Illustration and Environmental Design.
Tags/ exhibition, visual identity, covid19, studio rejane dal bello
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