Red Dot Award 2020: Parachute, Klim Type, Paratype, Monotype & more winning typography

23 Oct / 2020 / Scanner /

What a distinction! “Red Dot” has become established internationally as one of the most sought-after seals of quality for good design and today it’s time to celebrate the winners of the Red Dot Award: Brands & Communication Design 2020 online!

Featuring an online exhibition with all of the award-winning projects as well as insightful videos about the Red Dot: Agency of the Year and the year’s best newcomer, the site offers the users a comprehensive overview of the state of the art in brands and communication design.

Typeroom celebrates the winners in Typography with Parachute’s impressive Marlet type system being one of this year’s awarded typefaces.

Other winners in the Typography category include Klim Type, Monotype, Paratype Ltd. & more.

Check the gallery for the highlights and join the Red Dot festivities online here.

Tags/ typography, typeface, parachute, red dot, monotype, award, klim type foundry, pf marlet

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Red Dot Winner 2020: PF Marlet by Parachute Typefoundry.

Designed by Parachute's founder and type designer Panos Vassiliou, Marlet is a new typeface based on a minimalist approach in order to express elegance. It takes cues from the 1920s and 1930s, decades that embraced women’s independence. The font aims to bring femininity and all its complexities into the limelight, with lean lines concluding in subtle curves that reference simplicity and emphasise the font’s distinctive character. Its thick-thin, sans serif strokes also underline the modernity of the fashion industry. The type system incorporates contrasts progressing from low through medium to high, and offers differentiated letter widths for titling, as well as 64 eclectic patterns.

Red Dot Winner 2020, Best of the Best: Söhne Collection by Klim Type Foundry. The Söhne collection is a sans-serif font family that was developed in memory of Akzidenz-Grotesk that appeared in 1898 – back then a milestone in font design and a model for numerous later designs such as Helvetica. It was inspired by Unimark’s legendary wayfinding system for the New York City Subway, which was traditionally set in Standard Medium, an American release of Akzidenz-Grotesk, and since then in Helvetica. “Framed through the reality of Helvetica”, the style of the Söhne collection captures the analogue materiality of Standard Medium and retains the charm of its original style. Noticeably revised, the collection is clearly suitable for our digital age, comprising four families with a total of 64 fonts. Starting with the regular styles, the collection travels through the famous history of its role model in that it draws inspiration from all its disparate styles over a century of development and presents itself as a complete, contemporary typeface family for modern designers.

Red Dot Winner 2020, Junior Award: LIBERTYGRAPHY by Ling Tung University. The typeface LIBERTYGRAPHY is inspired by the typeface of marching slogans from Taiwan’s history. Its dynamic look is reminiscent of the masses in the social movement, who stood up for the democratisation and independence of their country. Thick strokes combined with rounded corners lend the typeface a smooth and rational appeal. The thick strokes on the right aim to symbolise the direction in which people march. The length-to-width ratio of the characters is 10:6 and the centre of gravity is on the left. Depending on the writing direction, the strokes on the right are thick and rounded.

Red Dot Winner 2020: Circe Slab by Paratype Ltd. Circe Slab was created as a slab serif typeface family. It contains variations in weight and contrast, including three regular styles that range from non-contrasting geometric (Circe Slab A) to an almost typical book serif contrast style (Circe Slab C). In addition, each of the styles also comes in a narrow version. The font’s character set includes small caps, old-style figures and a wide variety of alternative capitals and small caps. The regular styles of Circe Slab are suitable for long texts, while the light and bold versions of the typeface lend themselves to headlines.

Red Dot Winner 2020, Best of the Best: Macklin by Monotype. The Macklin typeface superfamily, published in April 2020, is inspired by the work of the British typographer Vincent Figgins and represents a gently irreverent take on the 19th-century display type. Its innovation lies in that it takes the letterforms, which became famous by the rise of early-1900s attention-grabbing advertisements and posters, and gives them an elegant twist that updates them with sharp yet graceful forms for modern use. With roots in this pivotal period of type history, where fonts transitioned alongside the boom of the industrial era, Macklin today reflects modern publishers’ next evolution to new media interfaces. Comprising four subfamilies designed with the same underlying skeleton, 54 fonts, nine weights and a variable font, Macklin offers a broad palette for expression in everything from packaging, luxury products and editorial content. In addition, it delivers a bold twist on what modernity is now.

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