From Adidas to LOVE: Sawdust unveils a new website, a film & more type artistry to all
Thanks to Adidas and their Creators Unite initiative, Sawdust delivered another fine example of bold typographic experiments in streching mode.
The sports company invited Sawdust, the creative partnership of Jonathan Quainton and Rob Gonzalez, to” take part in an explorative study utilising their brand mark, brand typefaces and also customised and uniquely made type.”
“The broad emphasis was on play & disruption, along with everything that goes in between” notes Sawdust.
“We were encouraged to manipulate, hack, customise, break, distort and combine to create expressive, playful compositions” adds the design studio which highlights some of the projects favorite designs.
The project is one of the many reasons to revisit the studio’s portfolio of works through their newly relaunched website that was “after some blood, sweat, sleepless nights and a fair few tears, our new website is finally here!”
The studio creates bespoke and experimental typography, typefaces, identities, images and motion for clients including Nike, Apple, The New York Times, WIRED, Microsoft, Adidas, Converse, Audi, IBM, Reebok, NASA, TFL, Creative Review, Coca-Cola and National Geographic.
“Our focus is to combine exploration with craft, working with like-minded people who are excited about doing good work” reads the multi-awarded studio’s manifesto who released their first film ever.
LOVE is Sawdust's short animated film “about love and its power, tension, beauty and the destruction caused by its loss” with music and animation by the design studio itself.
Explore more here.
Tags/ typographic experiments, adidas, sawdust, website, film, animated typography, sports branding, sports
