Kickstart this: Flexible Visual System by Martin Lorenz
This is a call to crowdfund a design manual for contemporary visual identities, a book that teaches you a variety "of approaches on how to design flexible systems, adjustable to any aesthetic or project."
Aptly named Flexible Visual Systems this is not just another book by TwoPoints.Net. It is Martin Lorenz’s once-in-a-lifetime book and now he needs your help to make it become real!
Flexible Visual Systems sums up "10 years of research at the University of Barcelona, 20 years of developing systems at TwoPoints.Net and 18 years of teaching systems at over 10 design universities throughout Europe on 320 pages."
"To learn how to design flexible systems is not just learning another craft, it is going to change the way you think and work entirely. It is an approach, how to design. If you would place system design into a curriculum it would be the foundation course, putting you in the right mindset. You can apply the systemic approach to any discipline you will later specialize in, from corporate design, communication design, user experience design to textile design."
As noted the book is divided into three parts. The first part is a richly illustrated theoretic introduction (82 pages) explaining the past, present, and future of flexible systems. It describes how they were used in the past, how they are used today, and why they should not just organize formal solutions, but the way how we work.
The second part is a hands-on, almost purely visual, description of how to design flexible systems on form, starting with a circle, triangle, square, pentagon, and hexagon with lots of instruction manuals and examples on how to use them on 148 pages.
Last but not least is the book's third part that explains how transformation processes can become flexible systems for visual identities. Especially creative coders, motion designers, and people who love to experiment will have a lot of fun with this chapter.
"The mockups don’t come close to the beautiful production we have in mind" notes TwoPoints.Net. "We will print the 320 pages with three bright Pantone colors, impossible to imitate with CMYK or RGB, on a high bulk paper. Printing and binding will be done by our favorite printer, Agpograf in Barcelona. The distribution will be handled with the utmost care and love by the German publisher Slanted."
Support the project here.
Tags/ book, kickstarter, slanted, martin lorenz, twopointsnet
