Droga5 London x DMY: visualizing sound is the key in a rebrand that turns up the volume to the max
“It’s time for a change!” writes Paul Benney, the CEO of DMY Artists and DMY Magazine, in his announcement of a brand new chapter for the brand that aims to be a “new kind of music company.”
Rebranding was inevitable with Droga5 London taking over the task of reinforcing the company with a visual identity that stands out.
With DMY’s mission “to help artists make a sustainable income from their music while helping fans build better connections with the artists they love” Droga5 introduced a brand identity that plays with the thought that “DMY turns up the volume on its artists, allowing them to reach their full potential.
“The team visualised what full volume would look like, by expanding the letters in the DMY logo to the edge of legibility – turning them up as loudly as they could go” notes the creative agency.
“By visualising volume, the new identity is designed to communicate how DMY supports every artist’s potential to the max and conveys the energy DMY has for artists and their music” adds the team
A company that invests in Web 2 and Web 3 including “distribution, publishing and NFT services for artists, its magazine and community for artists, fans and industry, DMY lives and breathes music.
“We have been supporting the best emerging artists editorially for the last 10 years on our online magazine Dummy. In 2020 we launched @dmyartists, a new artist services company that enabled us to support artists with funding, distribution and publishing deals in addition to editorial, playlists and social. In the last 2 and a half years we have signed over 150 artists, released over 1,000 tracks, generated nearly 50 million streams and invested over £200k in artists” notes Benney.
The project was led by creative director Chris Chapman with a team of talented creatives aka Tim Larke (studio director & project lead), Oli East (senior designer), Anya Landolt (designer) and Rob Wicksteed (motion designer).
DMY’s rebrand pumps up the visual volume to its limits.
Enter DMY here.
Tags/ visual identity, logo, branding, rebranding, brand identity, logo design, agency, nft, droga5, dmy, label, web3
