Tractorbeam design a delicious identity inspired by the 50's

"How can you capture a time and place without resorting to “kitsch,” “retro,” or “vintage”? With Heritage Pizza, we undertook the challenge of creating a brand that rang true to its inspiration (1950s pizzerias), and casting it in a modern context, " say Tractorbeam on their eye cathing restaurant branding for Heritage Pizza in Texas, USA.

When it comes to their creative office they just quote that it's "not about tractors.Definitely about brands. Sometimes about advertising. Not really about expectations. Obsessed about product. Relentless about design. Selective about clients. Unreasonable about fonts. Fanatic about growing your business.

Feast on the full Heritage Pizza project here.

*Images and text are taken from Tractorbeam's Behance account