Sébastien Paradis on transforming logos to standing "Ovations"
The Ovation model is a new research that allows brand managers of large companies to measure consumer engagement with a brand. The logo, a driving force behind this identity, represents any brand’s ultimate quest—a standing ovation from the consumer. Visually, the data was illustrated by transforming and deconstructing the logo to create various graphic elements.
See the full project here
*Text and images are from the creator's Behance account
Tags/ typography, graphic design, branding
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