Parámetro's branding for Black & Bone is all about repetitive type
New it place in town for young & edgy women's wear. A modern and fresh communication was created with a solid sans serif typeface which plays a very important role through the whole identity. Strong contrast is achieved by merging holographic foil with black and white, this creates perfect balance for all the campaigns and peripherals.
Check out the project by Parámetro Studio here
*Text and images taken from the creators' Behance account and website
Tags/ typography, graphic design, fashion, visual identity, branding
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