Middelheim Art Festival featured a vivid and loud visual communication

In dire need of a refreshing concept, the Middelheim Promotors organisation asked us to conceive and design an annual event to thank and celebrate their members and benefactors, plus attract a new target audience at the same time. Putting the festive into festival, and inspired by Rik Wouters’ ‘Zotte Geweld’ and other artworks in the permanent collection, we dubbed the occasion MAF (the Middelheim Art Festival).

The visual communication featured vivid, loud complementary combinations of art, food and fun, and was declined on posters, flyers, banners and more. Pairing brands like Jeroen Meus Würst foodtruck with artist Kati Heck’s “Dabei sein is alles” for a one-night, all senses experience, our collaboration with event producer Tony Spark succeeded in bringing together commerce and culture during a low-threshold celebration of Antwerp’s renowned and respected open air museum.

Project by Mirror Mirror

*Text and images are from the creators' Behance accounts