Meet The Dean! Watson & Co brand with witty banters and suave type

"Meet The Dean. He’s actually a bit young to be The Dean, but he’s smart and has a lot of quality friends, so he’s handling the position quite well. Some say he’s a Providence, RI figure of cultural authority, other people just like to sleep with him. Either way, his strong historical background, eye for design, and general ability to ‘not be a dick’ keep people coming back. To share all of that we handled the branding, got some headshots, and created an all around strategy — website included — for the guy who otherwise seems to need no introduction. We like to think it’s as cool as he is. (P.S. Did we mention he’s hot? He’s hot. And he has cousins. Let us know if you’re going to be in Detroit anytime soon.)" writte Watson & Co on The Dean's - a suave hotel in Detroit- branding.

"Today’s consumers are savvy, sophisticated, and more cognizant of marketing than ever before. They don’t want to be told to or sold to. They expect great design to be built-in — to their phones, their homes, and even their packaging.We believe the best brands embody the art of their product and then simplify, elevate, and amplify it."

Check out the entire project here

Credits Photography: Christian Harder