Magdalena Karcz recalls the legacy of Polish Avant-garde* Typography

The book Polish Avant-garde* Typography of the 20s and 30s is part of Magdalena Karcz' s MA Diploma project. "It was inspired by this year’s 100th anniversary of the Polish Avant-garde movement...focused on the idea to promote and recall the legacy of Polish artists and authors of the 20s and 30s in the fields of typography and print design."

The project makes use of "techniques and tools used by artists 100 years ago to prove that some of their innovative ideas still have a very modern touch - photomontages, a typeface inspired by Paneuropa made in 1931, use of plexiglas among many others. Particular elements of the project - chapter pages, book cover or a spread - were composed by manual typesetting."

Karcz, additionaly, choose to reduced the use of colors in the project to black and magenta. "The Avant-garde movement is commonly associated with black and red colors which is why I wanted to use magenta to give the project a more contemporary feel," as well as highlighting "aspects of typography, composition and layout."

The diploma was created in Editorial & Typography Design Studio supervised by prof. Sławomir Kosmynka, Academy of Fine Arts in Łódź.

Portfolio photography: Aleksander Drożdżewski

See the complete project here

* Text and images taken from Magdalena Karcz's Behance account