Dia Studio's & Nike Basketball's hypnotic typographic loops

We teamed up with Nike Basketball", says Dia Studio, "to create a series of experimental typographic animations and illustrations for their 2018 product launch event in Beaverton, Oregon. We approached the series of animations by exploring the meaning of each phrase and visualizing basketball’s energy and motion. We fused the design and animation process into one, resulting in pieces with no end or beginning. These unique loops create a hypnotic impression equally impactful in both large and small formats."    

Check out the project here

*Text and images are from the creators' Behance account