Caterina Bianchini's new posters are full of colour & bold typography
"LUSH is a global cosmetic retailer that focuses on producing hair and beauty products that contain no parabens, chemicals or unnatural ingredients and are all handmade in England. They have over 1,000 stores worldwide," says Caterina Bianchini. "This poster series was created for a new flagship store they are opening in Rome, Italy. The concept behind all the posters was to create awareness around the selection of products LUSH creates and the all natural vision the companies caries. Working with the theme "The Art of Bathing" the designs have explored the use of high colour and bold typographic placement. Explosions of colour and typography coupled with giant bars of soap, bath bombs and plants make this project hard to miss!" Caterina Bianchini is a Designer and Art Director based in London. Her work challenges current design norms by experimenting with unique typographic layouts and beautifully curated colour palettes. By using a varied approach to projects, she has created a bold style of design that has received acknowledgement awards in the design industry.
Check here for the full project
*Text and images are from Caterina Bianchini's Behance account
Tags/ typography, type, type design, branding, art direction, cosmetics design, campaign posters