Futura brands Black Taiga with alternative typography

Black Taiga is a cantina inspired on the dystopian future and cultural syncretism, a place that could exist in any city in any given frame of time, an eatery specializing in Asian street food that brings together Japanese buns, Korean tacos, Vietnamese sandwiches and other delicacies; a menu channeled through and influenced by its location: Mexico City. 

The design and brand concept contains references to pop culture, from Blade Runner to Akira and the current Health Goth trend. Far-out illustration inspired by manga and the Ero Guro decorate the space.The alternative typography, almost undecipherable, is the product of a mix between East and West is a constant characteristic that unifies the packaging and every design effort, and is accompanied by a kawaii icon that contrasts with the identity.

Black Taiga, our bet on a subversive branding, a half-open door on what's to come.

Born in 2008 as an Independent Design Studio, Futura is a boutique-like workshop that seeks to redefine the Mexican design values, maintaining functionality, wit and charisma. Specializing in resource optimization and paying attention to every detail.
Nowadays their HQ is based in Mexico, but we have clients all over the world.

Check out the complete project here

Credits:

Photos by: Rodrigo Chapa 

Photos with model by Futura

Model: Corina Lutski 

*Text and images taken from Futura's Behance account