Xbox’s Champions League match report scores high with type

This April Xbox revealed one of its most smart ads ever. Following the drama-filled match, which saw Juventus knocked out of the Champions League by Real Madrid, McCann London created a unique match report for Xbox to teach readers how to recreate the highlights on its iconic controller.

The match report, published in the London Evening Standard’s sports section, translated the players’ moves into the corresponding Xbox combinations.

Shots became Bs, passes As, and so on; meaning football fans can instantly recreate the moves from the game on their console at home, helping them to become better at the game.

The print advertisement was created by McCann, United Kingdom for Xbox and it is obviously a win-win case study.