Words are a play
This graphic identity represents Andrian Tan, a Lighting Designer, bringing theatrical play to life. The business card became the interactive medium in order to communicate the profession directly. The words “Lighting Designer” were broken down into unrecognisable shapes and printed on both sides of the cards. When the card is held against a light source, the words are revealed once again. Clever and beautiful play between typography and lighting, designed by Aaron Koh.
Via Designhoover
Tags/ typography, graphic design, identity
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