Will you help Fast Company redesign a better online experience for all?

“Organized feedback is a key part of the redesign process. It’s what makes the information valuable to designers” says Fast Company's creative director Mike Schnaidt on the upcoming redesign of the company's online presence which will be pinpointed by the site's target group aka the creative industry.

“I’m excited to be able to pinpoint our users’ feedback into specifics such as layout, color, and typography, in order to deeply understand exactly why they like something” he adds on Fast Company's first redesign since 2015. 

To bridge what is called “Experience Gap” Fast Company will invite visitors to share their feelings and feedbacks over the coming weeks. Enabled by SAP Experience Management, visitors to Fast Company will be asked about their experience on the website.

“What works, what doesn’t; where they spend the majority of their time, what they avoid; how frequently they visit; what are the topics that make them return—and what, if anything, makes them yawn! This feedback will guide us as we redesign the site and help keep us on point as the site evolves” notes Fast Company. 

Watch this space and help Fast Company do a better online experience here.