#WDD18: Kids are the future of design in this year’s celebrations of World Design Day

World Design Day or WDD is an opportunity to recognize the value of design and its capacity for change in the world. The goal of WDD is to challenge designers to reflect deeply on the well-being of people within their local environments, and to find innovative solutions to local needs by using design as a vehicle to honor diversity, transcend borders, and improve quality of life. Marking the anniversary of ico-D’s establishment on 27 April 1963, participants worldwide are invited to gather, innovate, and live out a moment of design by organizing public events and initiatives on 27 April of each year.

For 2018 WDD expanded on its 2017 Theme “Start Young”. WDD18 continues to focus on the younger generations with its theme “Kids can too!”.

“There is a lot of hope for the next generations: that they will have the tools to navigate the complex world they will be left, that their optimism and innocence will drive them to make the world better. ‘Kids can too!’ notes ico-D which encourages designing for kids, designing with kids and introducing design to kids.

“Design is transformative and knowing that the kids of today will be the leaders of tomorrow, early awareness of design as a field of professional practice and of elemental design methodology, is key. The goal is to empower children to adopt innovative ways of thinking and enhance their creative confidence”.

World Design Day is a concept developed by Kim Paulsen (Icograda Vice President 1993-1995) to commemorate the founding of ico-D on 27 April 1963. The day has been celebrated since 1995 as World Graphics Day, as World Communication Design Day since 2012 and currently as World Design Day.

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