Watch: inside Michael Wolff's, founder of Wolff Olins, fascinating world

“I work for you. You aren’t your company, you represent it. You aren’t your brand, you exemplify it. I don’t advise companies, I advise you. Together we can make things happen” notes renowned British graphic designer Michael Wolf in his A to Z presentation of himself. Now, the 86 years old living legend reveals more than you would ask for in the first episode of "Michael Wolff Telling Stories" where you are invited to step inside the wonderfully fascinating world of this living legend.

From how he got his first clients, the importance of branding, founding Wolff Olins and stories about his time in the army – Michael Wolff reveals details about his past never heard before.

Michael Wolff (born 1933) is a British graphic designer and consultant on brands and corporate identity. Wolff studied architecture and started his career as a product designer and later became an interior designer before going into graphic design.

In 1965 he co-founded Wolff Olins, with Wally Olins, a brand consultancy with clients that included Apple Records, Volkswagen and Audi. 

A Patron of the Inclusive Design Challenge with the Helen Hamlyn Centre at the RCA (Royal College of Art), a member of the Government-sponsored Design and Technology Alliance against crime and former Chairman of the Legible London initiative with Transport for London, a visiting Professor at the University of the Arts in London and a Senior Fellow of the RCA, Micheal Wolff now runs Michael Wolff & Company in London.

Discover his life in the clip below presented by Future London Academy.