Violin and Jérémy’s out of the blue flourishing branding project

Violaine Orsoni and Jérémy Schneider have their own motto. “We like it, we do it” they claim and this is a project of proof. Paris-based studio Violaine & Jérémy has created this elegant identity for an exhibition at the Musée des Arts Décoratifs of Paris. Titled L’Empreinte du Geste (The Imprint of the Gesture), the show gathers 18 artists to celebrate craft and consider modes of production and the way things are manufactured.

Similar to their homage to Paris’ reputation for painting in its identity for Le Théâtre des Bouffes du Nord, the renowned studio adopted the same approach for this exhibition. The studio has used illustrations and renders of different textures and imprints from various natural materials like wood. To bring these abstract motifs together, Violaine & Jérémy designed the title font, called Tribute, which has been applied to the signage, the programmes and press kit.

Flourished serifs are a beauty to look at in this cobalt blue version (a nod towards Yves Klein’s International Klein Blue?) of this branding project. “We worked on the signage with the architecture studio DAS which created the scenography” they say of their partners in crime. “The artists portraits and pieces illustrations are by the talented Thomas Rouzière. Many thanks to our assistant Camille Marteil. Thanks to the talented printing studio Atelier BULK” they conclude. We are thankful for each one of them. Have a look at Violin and Jérémy’s website to discover more immaculate, vintage inspired typography.