TwoPoints.Net on Mexico City's "Verano Archivo" new visual identity

TwoPoints designed a typeface which became the heart of the Flexible Visual Identity (FVI) for “Verano Archivo”, an experimental exhibition with activities for kids and adults in Mexico City's beautiful venue which is "probably the best space for architecture and design in the city".

"A typeface in itself is already a FVI. It allows us to combine letters to create new forms, able to adjust adequately to context and space" says TwoPointsNet. 

"The letters 'VA' or the full title of the event 'Verano Archivo' may be set horizontally or vertically. The letters are either yellow or can be filled with images from the exhibition. The colour yellow, which represents summer, is the common thread of the FVI. It connects all the pieces of the exhibition, the inauguration lunch, the posters and the space itself, even if the typeface or the additional geometric elements aren’t used. Apart from connecting all the pieces of 'Verano Archivo', the FVI also visualized the three different elements of the event: the exhibition, the activity for kids and the activities in the open space. Each of the activities became a color and form code and were silkscreened separately on top of the letters, creating one poster for each of the activities and when printed all together, a general poster for the entire event. On the 'selfie-wall', a huge mirror in the exhibition space, the system turned into an interactive game. The visitors of the exhibition could glue the geometric forms themselves on top of the letters 'Verano Archivo; and take a picture of themselves".
Check more here