TwoPoints.Net's multi-layered visual identity for VGL speaks volumes

25 May / 2018 / Scanner /

“When we started out, in the late 90s, multi-layered design and competing aesthetics were considered bad design, unnecessary noise in the communication process. Good design had to be coherent, efficient and effective. Then internet came along and our information sources and communication channels changed drastically” says TwoPoints.Net aka Lupi Asensio and Martin Lorenz in the intro of their latest project that took Internet by storm, the one and the same world wide web, which once was “one big (visual) mess”. “Around 2003 our perception had changed. What had been terribly confusing at first, became wonderfully diverse. A voyage through the many layers of our world at once. A few years later multi-layered and multi-aesthetic design became a trend in Graphic Design. We documented the change in our book Pretty Ugly, published by Gestalten in 2012. Now, in 2017, we feel that multi-layered and multi-aesthetic design has become something we have got used to.”

For the Vertical Geopolitics Lab, a non-profit think-tank and speculative design studio TwoPoints.Net created a multi-layered and multi-aesthetic flexible visual identity. “Based on the fundamental belief that institutions are not able to prevent what they cannot imagine, the lab is focused on the logistics of large-scale landscape architectural choreographies as potential source for as yet unimagined change in how we understand nature, society, jurisdiction, sovereignty, stereotomics, tectonics, and matter itself. The visual identity creates a space framed by VGL and filled by VGL’s projects. The visual system adjusts to different formats, but maintains its aesthetics. Conversely, the sub-identity of each project may change in aesthetics. There is no limitation in color, typeface or imagery. The structure provided by VGL makes VGL identifiable” say design studio TwoPoints.Net which was founded in 2007 with the aim to do exceptional design work... and yes there is no doubt that they do deliver just that.