#TGIIF: The only Instagram account to follow this Friday is @letterformarchive

“My discovery of the day was the Vienna Secession’s 1903 Ver Sacrum calendar" notes AIGA's Susan Merritt of the Letterform Archive, this stunning collection of typographic treasures which has come to life thanks to a man's obsessive, ultra typographic, mission.

"For over 40 years, graphic designer Rob Saunders has been collecting books, periodicals, maquettes, posters, and other ephemera that reflect his passion for letterforms and graphic design history. As his collection swelled to 15,000 pieces he started to consider its destiny. Realizing that other designers would benefit from access to the materials, in 2014 he established the Letterform Archive in San Francisco’s Potrero Hill district. Saunders, whose background also includes teaching and publishing, serves as the archive’s curator" notes Merritt.

From style guides for Coca-Cola, book design in the 16th century, or the hand-written origins of some of the world’s most famed fonts, the Archive collects, preserves, and tells the story of the importance and fascination with letters reports Juxtapoz of the collection which has a stunning Instagram account to follow this TGIIF. 

^{Images via @letterformarchive}