TBWA creates 50 posters to celebrate half a century of McDonald’s Big Mac

McDonald's is celebrating 50 years of the Big Mac which has changed yet is always the same for half a century. To celebrate the event a number of teams from the TBWA collective combined forces to showcase how the iconic burger has remained beautifully the same after all this time with an outdoor and digital campaign.

TBWA has created 50 unique and custom-designed Big Mac illustrations that no only look stunning, but also illustrate the impact of the last 50 years across other key categories in culture.

Radio is now Podcast. Cash is now Bitcoin. Jukebox is now Spotify. Tools are Apps. Talk is Chat. Big Mac is Big Mac. The Big Mac is as popular as it was when it debuted on the McDonald's menu in 1968. And that's something worth celebrating.

The 50 posters celebrate typography with a diverse range of techniques such as paper craft, embroidery, CGI, physical prop design, screen printing and both hand drawn and vector illustration, one of the pieces was even created using a fax machine!

TBWA\Chiat\Day NY and TBWA\Zurich led this project, and solicited designs from 10 other TBWA offices around the globe, including LA, Mexico, Brussels, Shanghai, Russia, Malaysia, Tokyo, Istanbul, Belgium, and Grid Worldwide.

TBWA collaborated with famed graphic artist Alex Trochut, who created 10 of the posters himself. These artful posters are now live in Switzerland (OOH and flypostings), with plans to continue throughout the year on multiple channels and multiple formats, including digital.