Studio Laucke Siebein brand new identity for Hochschule Düsseldorf

Creating a unique visual voice for an iconic institution is not an easy task. Yet, Dirk Laucke and Johanna Siebein aka Studio Laucke Siebein are used to be intrigued. Their new corporate design for the Hochschule Düsseldorf/University of Applied Sciences Düsselfdorf, consisting of the custom-designed, modular display typeface HSD Sans, acts perfectly as the voice of the institution.

Modern and expressive “the new corporate design of the represents the ideas of unity/diversity and tradition/progress” they explain. “There are modified unique styles for the seven faculties to suit their needs of communication. In addition, this system describes the brand architecture between family and faculty brands. The corporate design can perform either controlled-objective or playful-expressive.”

“HSD Sans is a display typeface, there is a regular style for the overall institution as well as seven distinct styles for the faculties. It is built from these basic elements that are cut in even sized modules: a horizontal, vertical and diagonal bar, a small and a big circle. The typeface styles are based on the same metrics. It is suited for display use only and forms with its unique and strong look the visual identity of the university. Arial and Times New Roman serve as typefaces for body copy.”

This popular among the social media crowd project also marks the major changes in the history of the institution which such as the renaming from Fachhochschule to Hochschule, the new buildings and it’s unified campus. For more information check here.