A mouthwatering typeface defined by rhythm and fluidity

Formist’s mission is “to create the most engaging outcome, whether it be traditional, digital, logical or illogical.” Founded by Mark Gowing, this design studio makes carefully considered products, from traditional publications through limited and digital editions to typefaces, prints and posters Formist is on an ongoing experiment in creativity. Their latest project is typeface ‘Serous’ – a liquid-styled type family consisting of four different weights: Brook, Creek, Stream, and River. As the naming indicates, Serous has been designed to embody the feeling of liquid. Letters and texts are defined by rhythm and fluidity -after all the word serous comes from the Latin serõsus (from serum) and is defined as: resembling, or producing serum, referring to substances of a watery nature. Serous employs a systemised design that generates form and structure based on a set of modular rules. The characters are drawn on a geometric grid, giving the type a rhythmic uniform nature. The forms in Serous contain no right angles and feature the same curve radius and stroke weight throughout each type style. Enter the liquid letterforms here.