Scotland's referendum, the rounded font that won

By 55% to 45%, a majority of voters rejected the possibility of Scotland breaking away and becoming an independent nation in one of the most historic referendums ever. Scotland and the Highlanders will remain part of the United Kingdom -- along with England, Wales and Northern Ireland and the design that won will be obviously the rounded NO font. In the opposite YES sheds rock hard tears over its Helvetica Neue typeface. Well, the truth of the moment is round we guess. Read more at Wolff Olins blog post and share your thoughts. Fonts are a weapon of choice.

Via