Rafa Goicoechea’s playful typography for AIGA's Quoted series

“I was invited by AIGA (The professional association for design) to create 5 design quotes for their blog as part of their Quoted series” says Rafa Goicoechea. Based in Barcelona, the man who usually focuses in type design, lettering and corporate image decided to experiment with multidimensional letterforms each and every week. “For every week, they invite a different designer to choose 5 quotes around creativity and design culture and create a series of artworks” he says as he proved that he is a typographer that believes in M. C. Escher (whom he quotes along Ellen Lupton and others). Rafa Goicoechea is a graphic designer who appreciates this emoji (ツ). We totally approve.