Paint it Neon

Alphabetical Studio designed the new sign in the new UAL (University of Arts in London) exhibition space. After the place was launched, it was quickly realized that visitors had trouble locating the entrance, so the deisgn group was asked to create a piece of information, a sign, that was also a piece of art that fits right into the place. A creative piece that appears in the window was designed, a really functional and pretty one, which enforces the idea of artistic mediums appearing in such spaces. The result was a glowing neon paint drip that spells out the entrance.