This is an open call to a hyper Icelandic typography

“We wish to create alphabets that are fresh and full of character. Developed through self-initiated projects and specific design commissions, our typefaces aim at challenging the conventions found in typographic traditions. Instead, through a spontaneous process of drawing, we create bold and high quality alphabets.” This is the mantra of Or Type. The type foundry based in Reykjavik and in London is a newcomer who, since 2013, publishes typefaces designed by GUNMAD (Guðmundur Úlfarsson & Mads Freund Brunse). To celebrate the launch of their new highly interactive website, Or Type will exhibit a selection of work in Unit Editions’ new gallery space. A collaboration which inaugurates a new series of exhibitions held in a dedicated space in the Unit Editions studio. The exhibition runs 13 February to 13 March 2015.