New York Times, a farewell to the Behind the Cover video series we adored

Addictive? Yes! Insightful? Sure! Inspiring? All the way. The New York Times Magazine's Behind The Cover video series was a viral hit in the Twitterverse and now it is time to say goodbye to one of our most beloved visual stories we encountered online.

"Sadly, this is our last Behind the Cover video. Thanks to Dropbox for sponsoring the series and to HunterGatherer, Phil Pinto and Laura Tomaselli for their fantastic work on the videos" writes Gail Bichler, design director of The New York Times Magazine on Twitter of the collaboration which kicked off almost a year ago.

Back in April 2018, Dropbox and the New York Times teamed up to produce a weekly “Behind the Cover” video series. The series explored the creative process behind the iconic covers for the New York Times Magazine. How does the design team come up with ideas? How do they make tough creative decisions? And how do they pull it all together in just one week?

The team used Dropbox to collaborate on ideas and coordinate the many people who help make these covers. These videos offered a sneak peek at early drafts and concepts, including some designs and ideas that didn’t make the cut.

“We’re proud to support the New York Times Magazine throughout their design process,” said Carolyn Feinstein, chief marketing officer at Dropbox. “We know that teams work best when they’re in sync: sharing, collaborating, and providing feedback in one place. It means less busywork and more time for the team at the New York Times to unleash their creative energy—resulting in these iconic, unforgettable magazine covers.”

The series eventually came to an end and we pay tribute to it with some of our beloved behind the cover mini-documentaries the New York Times and Dropbox brought online.

Typeroom celebrates this dedicated video series on the marvels of graphic design and the magazine industry we adored.