When Morandini brought his typographic art to the table

A unique example of Constructivist design tracing its roots back to the Bauhaus and mid-European art before WWII, this amazing alphabet was created by Marcello Morandini for the German ceramic company Rosenthal, in the late 80’s. The idea was simple. To enable a customer to have any two initials they wanted inscribed on the Rosenthal’s studio-line dinnerware service, a three sided vase and wall plate. To promote this custom-order offering, Rosenthal created a fan-deck booklet displaying the renowned Italian designer’s alphabet, one letter per page so that customers could see what their initials looked like before ordering. That’s a very small account of how Marcello Morandini tried to upgrade the tableware letter by letter via Past Print.