OMSETYPE’s first sans-serif type family is infused with modernity

“Modern Era is a sans-serif type family consisting of 12 styles ranging from Light to Heavy with corresponding italics” writes OMSETYPE on it’s latest monospaced type family consisting of 4 styles.

To promote their typographic vision James Kape and Briton Smith from London-based design studio OMSE have recently launched their own type foundry aptly named OMSETYPE. Modern Era with its large x-height, low stroke contrast, pronounced arcs, beveled stroke joints and its contrast of wider circular characters with narrower characters is OMSETYPE’s first family.

“These features give what was initially conceived as a functional typeface an idiosyncratic, friendly character making it equally suited for body copy and display type” writes the type foundry that was born from OMSE’s need to create typefaces which will play an important role in brand identity.

“The character set includes over 520 glyphs providing support for over 60 languages. The release also incorporates enhanced OpenType typographic and layout features including a number of stylistic alternatives”.

The two companies work in tandem with each retail typeface fulfilling a need identified in an OMSE project. Each typeface is then developed and tested extensively in OMSE projects before their retail release under OMSETYPE.
OMSE originally comes from the Swedish word ömsesidig, meaning mutual or like-minded. “We’ve simplified our brand name however the umlaut (ö) lives on as our brand character” they add.

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