Università degli Studi della Campania Luigi Vanvitelli: the rebranding

Following the change of the University’s name from Seconda Università di Napoli (SUN) to Università degli Studi della Campania Luigi Vanvitelli, the Institution has decided to launch an international call for ideas to produce the graphic design of the mark and/or logotype and related visual identity system. 

The call was created with the support, assistance, consultancy and patronage of Aiap - Italian Association of Visual Communication Design.

The University was established in 1991 within a diffuse regional context, and since the very beginning it has been entirely autonomous from the other, older Universities for its history, culture, nature and organisation. 

"More than twenty years later, the University can still boast the same levels of autonomy, a widely acknowledged reputation, and the ability to be a reference point in the region both in terms of courses offered and of its consolidated diffuse nature. Thanks to its relatively recent history and its inborn aptitude for innovation the University has become known as a competitive academic institution at the regional, national and international levels, enhancing the internal resources of excellence and setting up a repositioning strategic plan which may bring to light and value the results achieved over the years" says the University. "The reasons behind the decision to go through a rebranding process lie in the strong will to highlight the University’s modern, highly dynamic nature". 

A small example of what the creatives have to offer is Milleunomiglia studio proposed identity.  “We decided to take part in the contest because it was an opportunity to demonstrate our skills as a design collective publicly” says the studio to It's Nice That explaining that the University's "poly-centric structure, characterised by the union of the three poles of knowledge (humanistic, scientific, polytechnic) and intentions to communicate itself as an inclusive, innovative, international and open institution" was an inspiration for the ultra dynamic and adaptable typeface.