Mailchimp got a recent facelift

The familiar to all the design community e-mail service, has decided to reconsider its logo and its rightly adressed to Jessica Hische. With small intervention on its lettering, but with quite an appreciable result, the new logo seems to enjoy more space, there is better coherence between letters which gives greater legibility in small sizes, while it seems to lost some weight. The end result is something new and fresh, more refined but just as playful. Worth saying that the way Mrs. Hische has showcased the study seems like a small lesson on lettering, so you better check.

Via Jessica Hische