In the loop with TEMPLO's typographic #KeepCreating campaign

An urge to create and be cretive in the form of numerous words surrounding oneself, this is TEMPLO's fresh and fluid experimental campaign for Plymouth College of Art. 

"From the first briefing workshop it was clear that the campaign needed to have real cut-through and be as outspoken, visionary and challenging as the college" says TEMPLO.

"At very the heart of our campaign concept is college's philosophy of ‘the continuum’. The idea that the creative process is always in flux, is ever changing and often comes full circle.  To appeal to the youthful target audience (predominantly 17-18 year olds from the UK and abroad) we created an experimental campaign identity from the college's philosophy in a series of 3D typographic loops. The loops envelop and wrap around the Plymouth College of Art branding, the building and key information.  We carried the continuum concept through into the campaign messaging by connecting the college philosophy to the brand. LIVE. MAKE. KEEPCREATING".

TEMPLO art directed a photoshoot of current students, alumni and staff to capture the amazing diversity within the college and create a stylised set of images that tie in perfectly with the campaign identity.

The campaign is already rolling out across national billboards, digital applications (TEMPLO has created animations for Twitter and Instagram which feature animated versions of the typographic loops), events, installations, printed items as well as activist tape, wrist bands and tote bags. Per Creative Review "the number of students taking art and design GCSEs fell to its lowest level since 2000 this year. The number of UK students applying to study art and design at university has also decreased and is down 17,000 from 2016".