Levi’s new typographic language is not fading any time soon
London’s award winning creative agency Build joined forces with FreshBritain for a brand new Levi’s. Whilst Bob Sheard is responsible for the company’s “Authentic Expression” vision, Build carefully crafted a brand new typographic visual language developed and constructed using the Levi’s arcuate. Their task? “To align and reinforce the brand vision of Authenticity.” “FreshBritain unfucks brands” commented James Curleigh, President of Levi’s on the project.
Tags/ typeface, build, freshbritain, levi's
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