Kendrick Lamar’s DAMN. type installation took London by storm

Kendrick Lamar is the most important figure in rap, claims Interview magazine but that’s merely an understatement for many. 

Following a very basic, in terms of design, cover of Lamar’s latest best-selling album, DAMN., which bares a four-letter word and a period set on top of a photo of Lamar with the requisite parental advisory labeling in Times, Lamar celebrated the vinyl edition of his album with a type installation.

“Lamar has partnered with independent record shop Rough Trade East and live music venue Juju’s bar and stage, for a UK exclusive installation and snapchat filter” reports It’s Nice That. 

The type design has been transformed into a 10ft 3D sculpture outside Juju’s bar, with a smaller 5ft installation inside Rough Trade. 

The area of Truman Brewery will include more Damn. artwork including a 10ft banner, vinyl stickers and readograph lettering outside the store. Also a snapchat filter, placing the album’s title in situ is available to use in the surrounding area reports INT.