Jeremy Scott’s daring typography for Adidas
He is considered by many a notorious troll of fashion or an evil genius. Whatever the case may be Jeremy Scott’s audacious style seems perfect for Adidas’ hi-tech and versatile sportswear fabrics and silhouettes. For the second release of his Fall/Winter 2014 Adidas Originals collaboration, the eccentric American designer is drawing inspiration from bondage through hip-hop to classical music. Scott’s upcoming range features a random mix of materials and motifs across a staple sportswear pieces and much like his previous best-selling collaborations with adidas Originals Jeremy Scott uses bold, striking typography for a signature over-the-top branding. If you are daring enough prepare yourself to run after every featured item in-store and online on Oct. 31.
Tags/ fashion, branding, adidas, jeremy scott