TwoPoints.Net and Island invite Mr. DIN to a mind opening game for design

The design studio TwoPoints.Net aka Lupi Asensio and Martin Lorenz remain a small powerhouse that thinks big and this time they have an important guest to introduce to anyone who will be lucky enough to attend their playful graphic design event. 

"The Inner Game of the Typographic Universe — Dining with Mr. DIN" is the third event of the event series "The Inner Game of Design", organized by TwoPoints.Net and Island.

The term "The Inner Game" was shaped by Timothy Gallwey during the 1970's and it describes the "inner and psychological fight, which has a huge effect on the physiological performance. "

While Gallwey meant the mental performance and its effect on the athletic performance, TIGOD explores the cultural and social effects of design. TIGOD wants to show the invisible aspects of design and encourage a vivid design-culture in Hamburg. Through lectures, talks, exhibitions, workshops, performances, happenings and products, it wants to help the interdisciplinary exchange between Hamburg’s creatives. Eating and drinking at a big table is an important element of all events.

Bringing Mr. DIN aka Albert-Jan Pool into the limelight the event is an absolute must-attend celebration of good design. 

Pool was born in Amsterdam on the 9th of July 1960. After studying at the KABK in The Hague with Gerrit Noordzij, he left for Hamburg in 1987 and worked with Scangraphic and URW.

Since 1994 he runs his studio Dutch Design and designs typefaces such as FF OCR-F and FF DIN as well as corporate typefaces for well known brands like C&A, JET and HEM. Together with type-consultant Stefan Rögener he wrote the both useful and provocative book ‘Branding with Type’ in 1995. He teaches typeface design at the Muthesius Academy in Kiel.

From 1999 to 2005 he ran the design agency FarbTon Konzept + Design. In 2004 he started researching on the history of the typefaces according to DIN 1451 and has become a well known author and speaker on this subject.By 2008 he decided to support his findings scientifically and started working on his doctoral thesis on the history of geometric sans serif typefaces in Germany. His thesis is being tutorized by prof. Gerard Unger in Leiden (NL). In 2011 the New York Museum of Modern Art decided to extend its collection of applied arts by digital typefaces. FF DIN was amongst the first set of 23 typefaces. 

Albert-Jan Pool considers this acquisition as a milestone in the process of the recognition of typeface design as a form of applied art next to architecture and industrial design.

Working on new weights and styles to extend his typeface family FF DIN has become one of his major occupations, in 2010 the release of the long awaited FF DIN Round turned FF DIN into a so called super-family and in 2015 FF DIN Thin and Extra Light were released. Albert-Jan Pool is a member of ATypI (1985), AGD (2001), TDC (2001), Forum Typografie (2005) and is the chairman of the German standards committee on typefaces at the DIN Institute in Berlin.

The first task of this new committee was to revise DIN 1450, the German norm dealing with legibility of typefaces and typography. DIN 1450 was re-released in 2013.

TwoPoints.Net along with visual artist, animator and designer Lo Iacono experimented with variable fonts for the poster of the third instalment of the event series "The Inner Game of the Typographic Universe: featuring for this year Mr. DIN (Albert-Jan Pool).