Cheers to modern Japanese design for a modern Japanese beer

Thirst Craft, the specialist drinks packaging design agency that builds “creatively rare, commercially right, brands that excite and delight the senses” is having a Japanese moment.

Thirst Craft’s talented team of designers and strategists have joined forces once again with Yeastie Boys for a very contemporary and sleek take on their latest creation, Inari Bīru.

“In case you’re not fluent, that’s Japanese for ‘Rice Beer’” comments Thirst Craft. 

Made using high grade Koshihikari rice, this extra pale golden ale was designed to compliment Japanese food and needed a strong design to match this strong proposition.

Inspired by minimalist Japanese design and a classic red, white and black colour palette, Thirst Craft created a strikingly simple pack.

To add balance and energy, paintbrushes were picked up in a hasty homage to shodō, traditional Japanese calligraphy. A lot of experimenting with very viscous ink led to loose, textured characters disrupting the pristine lay out with their vertical placement.

Cheers to a different taste here.