The Icelandic Design Award’s typeface is a tribute to the neon lights

“Hello! My name in Björn Loki” says the Reykjavík born and raised graphic designer responsible for various projects in different media. Ranging from type design, to illustrations, sign paintings and numerous mural paintings, Loki is also the co-creator of The Icelandic Design Award. The trophy  which Björn Loki Björnsson designed along with Elsa Jónsdóttir takes its inspiration from light as it symbolises the ‘lightbulb moment’ of getting ideas, guiding the way in creative work as well as putting someone in the spotlight. Maybe this is why the customized identity font is based on the curves of the neon light.

The award trophy is a three-dimensional representation of the font, more importantly the three letters h, ö and n, which are the first letters of the Icelandic word hönnun, which means ‘design’. For the Iceland Design Award, Loki and Jónsdóttir  designed a typeface, which they then took to three-dimensional form to make a sign from the logo and a trophy together with Kristín María Sigþórsdóttir.

Check more of his stunning work here.