This short film tells the epic story of how sans serif took over the world

"Sans serif fonts are everywhere" says Michael Thomas aka "InsatiableFox" who started a company, then sold it and now he is telling stories that capture the typophiles online. "A lot of viewers will be familiar with the most famous sans serif, Helvetica. It’s been said by some that its the perfect typeface, the pinnacle of modern design. It’s so famous and its cult following is so evangelical that it got a whole feature length documentary dedicated to it 10 years ago. But sans serifs weren’t always so popular. In fact, up until the 20th century they were not only ridiculed and reserved for uncultured writing, they were barely existent. Most presses simply wouldn’t print in anything but serif. This is the story about how that changed". Let him guide you through this epic journey of how sans-serif fonts took over the world and thank us later. Now just press play.