Brand creates brilliant response

Honey Maid launched its new advertising campaign, on which celebrates the single dads, the gay dads, the punk dads showing that advertisers seem to have woken up their social side. Unfortunately, this did not meet the point of view of many viewers, who attacked the company with a flood of hateful comments, one viewer gave to the campaign the name "filth". Honey Maid after that, came up with a clever response: they took the angry remarks, turned them into art by rolling the comments and adding each one into a paper sculpture spelling the word “love”. Even supporters placed messages around the sculpture, showing that the positive response was finally far greater than those from haters. Watch the first video and the response, as they follow.

Via Youtube