Monotype's two new typefaces will have you crave for more
The award winning, biannual food and culture journal, The Gourmand has collaborated with international type house Monotype to design two new bespoke typefaces to be used exclusively in their print and online editions. Loosely based on original and unused designs of Monotype Grotesque, the two new designs, Grotesque 777 and Grotesque 888, reference elements from seven different grotesque typefaces, all designed by the renowned type foundry in the twentieth century. From weight and proportions to individual letterform shapes, everything was carefully crafted by designer Gunnar Vilhjálmsson and The Gourmand’s creative director David Lane. The two new grotesques also offer a reinterpretation of the inherent oddities of the older designs—especially visible in the exaggerated and unconventional ampersand—whilst also unifying and updating the overall forms. The end result is a completely new editorial grotesque that blends the past and the present in an idiosyncratic, contemporary design. To celebrate the collaboration, The Gourmand has produced a limited-edition type sample book which also functions as a cookbook, featuring some of the more interesting and unusual recipes from our past issues.
Tags/ monotype, custom typeface, grotesque, the gourmand