Fluoro’s bold typographic vision for WIT Fitness will make you sweat for more

London based design studio Fluoro worked closely with WIT Fitness to create its brand new visual language.

“WIT came to us with a bold vision - ‘create a brand identity, digital strategy and design language that would assist in forging their position as the world’s leading training hub specialist’. We created a graphic system that uses typographic messaging, grids and patterns that reflect the brands’ urban appeal and city influence. This created a contemporary, fresh and bold aesthetic conveying movement and athleticism, notes Fluoro.

“We developed and implemented this design strategy across all parts of the user journey - WIT retail & training websites, social channels and in-store digital systems – an ecosystem designed to showcase the entire portfolio of retail brands, stores and services. The results were clear: higher sales conversion, a unique and ownable brand aesthetic, building awareness with new and existing consumers, improved community engagement, new partner-brand launches, product launches, and pro-athlete events.

Founded in 2015, WIT Fitness had grown quickly from their physical and digital stores in Europe, Asia and the Middle East, to establishing flagship gym/retail facilities in London and across North America.

In 2018 WIT’s position as the worlds leading training hub was cemented as global fitness mega-brands: Nike, Reebok and Crossfit selected WIT, St Pauls as the platform for their global product launches.

Discover their portfolio here.