Facebook has made this tiny change in its logo for big business

“When Facebook’s logo was first created in 2005, the company was just getting started and we wanted the logo to feel grown up and to be taken seriously” says Facebook’s creative director, Josh Higgins. “Now that we are established, we set out to modernize the logo to make it feel more friendly and approachable. While we explored many directions, ultimately we decided that we only needed an update, and not a full redesign. We worked with Eric Olson (of Process Type Foundry) — whose typeface Klavika was used in the original logo — and developed a custom typeface to reflect where we are now and where we are headed”.

Last week the social media overlord introduced a new logo with a slight change in this fresh wordmark that was designed in-house. “The double-story “a” has been changed to a single-story” comments Brand New. “The “o”s and “e” are rounder, and the “b” has a more traditional stem. In essence, this is a perfectly acceptable wordmark, a kind of twenty-first-century Franklin Gothic for the millennial generation. It has a great rhythm, it’s perfectly crafted — although the left part of the “e” seems a tad heavy — and it’s very nicely kerned”. “This is actually a huge change and it’s much more than the ‘a’”, added Howard Belk, co-chief executive and chief creative officer of branding firm Siegel+Gale. “It’s driven by mobile” he told the Wall Street Journal. Although nothing has changed, Facebook just made a gentle typographic update that you probably didn’t bother noticing.