Bedow’s linear visual identity for Sweden’s leading private bank

For Perniclas Bedow all started in 2002 when he lost his day job at an advertising agency. Trying to impress Stockholm’s design agencies with a lousy portfolio wasn’t the easiest task and the industry’s neglection was the motive he needed to start his own studio. Since then, Bedow creates communication concepts for a variety of clients. This June Bedow came forward with a new visual identity for Sweden’s leading private bank, Erik Penser Bank. “The assignment includes units such as: logotype, color palette, custom typeface, illustrations, photography, pictograms, stationery & cetera. An ambigram is a phrase, word or symbol that can be interpreted from different perspectives. EPB’s monogram is a symmetric ambigram where EPB reads the same upside down” says the studio. “Erik Text is a custom typeface designed exclusively for Erik Penser Bank. It is a low contrast Antiqua designed for print and screen. The typeface was designed in close collaboration with type designer Íñigo López Vázquez and is complemented by a set of bold, high contrast numbers to be used as a visual element throughout the identity; a set of pictograms are used to illustrate the bank’s products and services. The looped monoline used in the pictograms derives from the monogram”.

Check Bedow’s impressive line of work here.